Brand identity in its purest form.
So I chose to work on a random project idea last week.
The project objective was to create a soccer equipment brand based off something from the history of the sport or a well known move.
I chose the latter, picking a certain move known as the ‘elastico’ which is still done today, since the 70s. I wanted visualize the ball movement in action to the logo, and this was the outcome.
For those who are confused at what i’m visualizing, here are two links:
I first had different variations / possible positions, then chose the one that fit 100%. I also show how the logo could look both on a black background and on white.
as well as two mock ups of the logo in use.